Reports To: Sales and Marketing Director

Main Duties and Responsibilities

Develop Marketing Strategies

• Create and implement marketing plans aligned with business goals.


• Identify target markets and customer segments (primarily B2B).


• Align marketing activities with product development and sales efforts.

Conduct Market Research and Analysis

• Analyze industry trends, customer needs, and competitor offerings.


• Gather market intelligence to support product positioning and pricing strategies.


• Monitor shifts in demand and recommend strategic responses.

Brand Management

• Ensure consistent brand messaging across all channels.


• Enhance brand visibility in industrial and trade-specific markets.


• Develop corporate identity and promotional materials.

Product Marketing

• Support product launches with marketing campaigns and materials.


• Develop product brochures, catalogues, and technical content.


• Liaise with R&D and production teams to align product features with market needs.

Sales Support

• Provide marketing collateral and tools to the sales team.


• Collaborate on pricing, promotions, and customer communications.


• Help prepare for client presentations and proposals.

Trade Shows and Events

• Plan and manage participation in trade fairs, exhibitions, and industry conferences.


• Organize product demonstrations and promotional events.


• Coordinate booth design, materials, and logistics.

Budget Management

• Prepare and manage the marketing budget.


• Ensure cost-effective allocation of resources and ROI tracking.


• Report regularly on budget usage and campaign performance.

Team Leadership and Vendor Coordination

• Lead, train, and evaluate the marketing team.


• Manage relationships with external agencies, designers, and consultants.


• Oversee production of marketing materials and campaigns.

Performance Monitoring and Reporting

• Set KPIs and track marketing performance.


• Prepare reports for senior management on campaign results and market developments.


• Adjust strategies based on performance data and feedback.

Qualifications, Experience, and Skills

• Bachelor’s degree in Marketing, Business Administration, Commerce or a related field.


• Master’s Degree in Business Administration or related field is an added advantage.


• Professional Certifications (CIM) or equivalent is highly considered


• 5–10+ years in a similar role within the manufacturing industry


• Knowledge on Inventory Management and Stock optimization.


• Familiarity with ERP and CRM systems (SAP, Salesforce)


• Market research analysis skills.


• Strong communication and presentations skills.


• Creative thinking with a practical results-oriented approach.


• Leadership and cross functional Collaboration

HOW TO APPLY

• Candidates who meet the criteria outlined above should submit their applications, resume and academic documents in pdf format with “HCBSU-MM- MARKETING MANAGER” as the Email subject via recruitment@hcbsltd.com.

Note:

• The deadline for applications is not later than 05:00 pm, Friday 25^th July 2025.


• Only shortlisted applicants will be contacted. Female Candidates are encouraged to apply.

CLICK HERE TO APPLY