1. Marketing Strategy & Brand Promotion
   
   
   
   • Develop, implement, and oversee integrated marketing strategies and campaigns that promote the company’s products across multiple channels.
   
   
   • Increase brand visibility and awareness through innovative advertising, digital marketing, roadshows, trade exhibitions, and community engagement.
   
   
   • Ensure brand consistency in all external communications and promotional materials.
   
   
   • Design and manage promotional activities, special offers, and product launches to boost market interest and product uptake.
   
   
   • Regularly assess market trends and customer preferences to refine marketing strategies accordingly.
   
   
   • Employment opportunities
   
   
   
   


2. Sales Team Supervision & Performance Monitoring
   
   
   
   • Lead, mentor, and supervise the sales team across various allocated routes to achieve sales targets and ensure team alignment with company goals.
   
   
   • Monitor daily, weekly, and monthly sales activities and provide performance reports to management.
   
   
   • Conduct regular field visits to evaluate route coverage, sales performance, and customer engagement effectiveness.
   
   
   • Balance the workload across sales territories to optimize performance and minimize coverage gaps.
   
   
   • Support the sales team with product knowledge, customer handling techniques, and motivational guidance.
   
   
   
   


3. Customer Relationship Management & Retention
   
   
   
   • Bridge the gap between the company and customers by ensuring excellent customer service and responding promptly to concerns or inquiries.
   
   
   • Build and maintain long-term relationships with key clients, retailers, and distributors to drive loyalty and repeat business.
   
   
   • Implement customer feedback mechanisms and use insights to improve product offerings and customer experience.
   
   
   • Lead customer recruitment drives, onboarding processes, and retention initiatives in key market areas.
   
   
   • Recruitment services
   
   
   
   


4. Market Intelligence & Competitor Analysis
   
   
   
   • Monitor competitor activities, pricing strategies, promotions, and product performance in the market.
   
   
   • Provide timely and accurate market intelligence reports to management for strategic decision-making.
   
   
   • Identify emerging market trends, threats, and opportunities that could impact company performance.
   
   
   
   


5. Revenue Collection & Account Reconciliation
   
   
   
   • Follow up on all customer payments to ensure timely settlement of invoices and outstanding balances.
   
   
   • Work closely with the Accounts team to reconcile customer ledgers and address discrepancies promptly.
   
   
   • Implement effective credit control procedures in line with company policies to minimize bad debts.
   
   
   • Track and analyze sales and collection data to inform planning and decision-making.
   
   
   
   


6. Product & Distribution Management
   
   
   
   • Support the development of new products by collecting market feedback and participating in product testing and launch planning.
   
   
   • Work closely with production, quality control, and logistics teams to ensure timely product availability and delivery to all routes.
   
   
   • Optimize distribution channels to enhance reach and reduce distribution costs.
   
   
   • Conduct route audits and ensure optimal product placement and merchandising across customer outlets.
   
   
   
   


7. Team Collaboration & Cross-functional Support
   
   
   
   • Liaise with departments such as Production, Quality Assurance, HR office, Logistics, and Finance to align marketing activities with operational capabilities.
   
   
   • Participate in cross-departmental meetings to coordinate efforts and share market feedback.
   
   
   • Support departmental initiatives aimed at continuous improvement, innovation, and customer satisfaction.
   
   
   
   


8. Representation & Brand Image Building
   
   
   
   • Represent the company during trade visits, exhibitions, and customer forums, projecting a professional image at all times.
   
   
   • Enhance corporate reputation through relationship building and consistent messaging in the marketplace.
   
   
   • Promote brand loyalty through storytelling, customer engagement, and community involvement initiatives.
   
   
   
   


9. Reporting & Performance Analysis
   
   
   
   • Prepare and submit regular reports on sales trends, market activities, team performance, and customer feedback.
   
   
   • Track return on investment (ROI) for marketing campaigns and propose adjustments where needed.
   
   
   • Recommend process improvements based on performance metrics and market feedback.
   
   
   
   

Qualifications

1. Education
   
   
   
   • A minimum of a Bachelor’s Degree in Marketing, Business Administration, Commerce, or any other related field from a recognized institution.
   
   
   • A Postgraduate Diploma or Master’s Degree in Marketing, Strategic Management, or Sales will be an added advantage.
   
   
   
   


2. Experience
   
   
   
   • A minimum of 3–5 years of progressive experience in marketing, brand management, sales supervision, or a related commercial role.
   
   
   • Demonstrated experience in FMCG (Fast-Moving Consumer Goods), particularly in sectors such as edible oil, soap, detergents, or plastics, is highly preferred.
   
   
   • Proven ability to manage sales teams, develop marketing strategies, and drive market growth in competitive environments.
   
   
   • Experience in route sales operations, territory management, or distribution planning will be an added asset.
   
   
   
   


3. Certifications and Training
   
   
   
   • Professional training or certification in any of the following is an added advantage:
     
     
     
     • Digital Marketing
     
     
     • Sales and Marketing Management
     
     
     • Customer Relationship Management (CRM)
     
     
     • Leadership or Team Management
     
     
     
     
   
   
   • Proficiency in MS Office (Excel, Word, PowerPoint) and familiarity with sales management or ERP software is required.
   
   
   • Knowledge of market analytics tools or CRM platforms will be beneficial.
   
   
   
   

Interested candidates are invited to submit their applications, including a detailed CV and cover letter, by 28th July 2025.