NB: Relocation to East Africa is required.

What You’ll Be Responsible For:

1. Brand & Communication Strategy

• Lead all external communications—visual, written, and digital—to ensure brand consistency and resonance.


• Strengthen Mogo’s brand positioning through strategic public relations initiatives.


• Design and implement social media strategies to boost awareness, engagement, and lead generation.

2. Product Strategy & Development

• Define and execute the company’s product development roadmap, aligning with market needs and customer insights.


• Identify and implement upselling, cross-selling, and product bundling opportunities.


• Launch and scale new products (e.g., Smartphone Financing, Boda Logbook Loans) based on market demand.

3. Marketing Campaigns & Promotions

• Develop and lead comprehensive digital marketing strategies focused on sales growth.


• Plan and manage end-to-end campaigns and product-specific promotions.


• Drive customer acquisition and retention through data-driven marketing initiatives.

4. Cross-Functional Leadership

• Lead key initiatives that support operational efficiency and revenue growth.


• Collaborate closely with sales, product, and operations teams to align marketing and business priorities.

What We’re Looking For:

Must-haves

• Proven experience in marketing, product management, or commercial leadership roles.


• Demonstrated ability to develop and launch products that meet market needs and deliver business results.


• Hands-on experience with digital marketing tools and channels (e.g., Meta Ads, Google Ads, SEO).


• Strong understanding of brand communication, PR, and social media strategy.


• Experience leading cross-functional teams and delivering results through collaboration.


• Track record of planning and executing marketing campaigns with measurable sales impact.


• Strong analytical and project management skills, with attention to detail and deadlines.


• A clear commercial mindset—comfortable owning sales as a key performance indicator.

Nice-to-have

• Experience in financial services, mobility, or consumer lending sectors.

If you’re passionate about building category-leading products and brands—and you’re ready to shape the future of access to finance in Africa—we’d love to hear from you.